<aside> 💡 Metrics are used to measure your progress towards your goals and guide you in taking different actions based on trend movements.

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There are a lot of different ways to categorize metrics such as

• By focal area (e.g., finance, marketing)
• By data type (e.g., quantitative, qualitative)
• By time horizon (e.g., leading, lagging)
• By target audience (e.g., customer-facing, internal)

Here we are going to focus more on the metrics that usually need to be defined internally and are often used for experiments beyond just monitoring.

⬅️ Metric Overview

➡️ Common Misconceptions about Metrics

Slide 1 — What are metrics and why do we need them

Slide 2 — Ways to categorize metrics

Slide 3 — Our focus for this session

Slide 4 — Next up